Entries by rae

Marketing for the Fall

Wednesday, April 26th Richard Stuebi wrote here on Monday, “It’s the Jobs, Stupid.” It certainly is, and it’s an argument for establishing renewable energy that I wholeheartedly champion. It’s also why Kevin Phillips’ “American Theocracy”—a book not without polemic, according to The New York Times, was a rough read. Pride goeth before the fall, writes […]

Truth and Dare

Wednesday, April 19th Easter Sunday I was working on the brae bio-bus and listening to a rock station when I heard an ad for an electric and gas utility. It made me think of Seth Godin’s 2005 book “All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World.” In that book […]

Batteries not Bullets

Wednesday, April 12, 2006 I might have heard James Woolsey* deliver his opening speech on clean energy at the 58th Conference World Affairs in Boulder, except that it’s been a very busy week. There were presentations for Colorado Interfaith Power & Light in Denver. A wave energy start-up wanted input on its marketing message and […]

BP Solar – Closing the “Grid Parity Gap”

Wednesday April 5, 2006 Last week I wrote a bit about BP Solar’s advertising and branding – it’s part of the marketing story, but definitely only part. Strategy is key. BP Solar (North America) employs strategic marketing (though, how BP’s Alternative Energy marketing group which looks to be out of Houston, and BP Solar’s marketing […]

BP Solar launches beyond marketing 101

Wednesday, March 29, 2006 Periodically, I cull a pile of materials on sustainable technologies; a few articles survive the purging like Fortune’s 2004 article, “Inside the Head of BP: He doesn’t like red meat. He thinks green. What is John Browne doing running the world’s largest oil company?” He’s marketing clean energy…among other things. A […]

Nuclear Power – “The Cleaner Air Energy”

March 22, 2006 Are nuclear technologies cleantech? That’s a tough one. In the mid-90s “The Washington Times” ran a photo of me holding a Geiger counter at the edge of a nuclear-chemical company that had been contaminating my neighborhood with radioactive cobalt-60 (for over a decade) and was in violation of a string of health, […]

Resourceful by Nature™

March 15, 2006 Yesterday morning’s mail brought a solicitation from Earth Policy Institute for its (Lester Brown’s) new book “Plan B 2.0: Rescuing a Planet Under Stress and A Civilization in Trouble.” My first sighting of Lester Brown was in 1994 in Washington, DC at a large meeting on sustainability. I had, by then, purchased […]

80 PLUS™ Not the Average ‘Wall Wart’

Wednesday, March 8, 2006 Years ago, while doing technical marketing for a Unix system integrator, I lugged a mini computer and its paraphernalia to product demonstrations using a two-wheeled cart. I secured the clunky mass with bungee cords. The power supply – used by each of the dumb terminals of this Unix system – was […]