March 1, 2006 My addiction (“Sex and the City” reruns) forces me to endure an inordinate number of mind-numbing advertisements for gum, shampoo, toothpaste, lipstick, cars, trucks (and more trucks) with a lead thumb on mute. An ad for Tide Coldwater started me out of the silence. Tide Coldwater “Deep Clean. Save Green.” Taking advantage […]
Wednesday, February 22, 2006 “Live Green, Go Yellow”GM’s E85 Campaign Between the SBX snowboard event and Evan Lysacek’s courageous come back in the Olympic free skate, you may have caught General Motor’s advertisement for E85, part of GM’s campaign to promote its “flex fuel” vehicles – cars and trucks that run on fuel comprising 85 […]
Wednesday, February 15, 2006 Energy efficiency, the red-headed stepchild of energy planning, is re-gaining recognition by utilities and their regulatory agencies – in some U.S. markets and in some states – for its cost-effective role in saving the farm.* (Note: The term ‘energy efficiency’ could benefit from a visit with “Extreme Makeover.” It could use […]
Wednesday, February 8, 2006 When market research around sustainability asks what people value, so begins effective consumer messaging with emotional hooks. And, it begins the crossing of the chasm from eco-niche marketing to ‘dark greens’—to marketing to masses sporting sea-foam shades of green. A common thread of values runs through the landscape of marketing sustainability, […]
Wednesday, February 1, 2006 Hunter Lovins, President of Natural Capitalism (and former CEO of the Rocky Mountain Institute), met recently with a small gathering of energy consultants in Boulder, Colorado. An advantage of living in Colorado, aside from sunshine (300 days a year) and great skiing, is access to talent like Hunter and her colleagues, […]
