Subject: UFTO Note - True Plug&Play for Energy
Advances
Date: Mon, 13 Sep 2004
True Plug and Play for Energy Advances
We've been working with a startup company that's come up with
plans for a box that will streamline the installation and use of
new energy technology. They have designs, have applied for a
patent, and are already getting strong interest from residential
developers as their first market entry point. The company is
seeking strategic partners and capital. Here, in their own words,
is the basic idea.
^^^^^^^^^
PPSI's Modular Energy and Services Appliance (MESA) is a
revolutionary device that finally launches the home or business
into the modern power age. Imagine a cabinet installed at the
home or business that replaces the electric meter and service
entry panel with smart technology that immediately reduces energy
costs and enables further savings opportunities, by providing for
safe and easy operation and clean installation of one or more of
emerging energy technologies: solar power, wind power, back-up
battery, generator or fuel cell.
PPSI Overview
Many existing, new and emerging energy related technologies are
available or soon will be available for home and small business
users. All experts agree this already large market is going to
experience significant growth in the coming decade. Yet, while
many consumers desire these products for cost saving or other
personal reasons, to date "something" has been holding them back.
The missing "something" is a common integration platform to
reduce the many risks faced by the consumer. To address this
need, PPSI has created the Modular Energy and Services Appliance
or MESA.
The MESA approach allows any desired energy related device to be
installed simply and easily in its expansion cabinet via PPSI's
proprietary interconnection and mounting technology.
Built-in devices:
Power conditioning (saves energy and money)
Peak Power usage monitoring
Expansion devices:
Backup Power
Solar/Wind integration
Batteries (Time Shifting of Power Usage)
Power Resale
Vehicle Refueling
The MESA significantly reduces consumer risks including:
1. Cost
2. Selection
3. Integration
4. Support
5. Obsolescence
Additionally the MESA provides a go-to-market platform for the
makers of energy related devices, which allows them to focus on
their core strengths and leave the marketing, sales, distribution
and support issues to PPSI.
The current situation is reminiscent of the early days of the
personal computer industry where the components existed but large
numbers of usable systems did not ship until Apple and IBM took
up the integration challenge to create a functional and easily
accessible platform.
The initial MESA distributors are expected to be leading real
estate developers. Why?
- faster time to market
- more desirable homes
- regulation/permitting process favors alternative energy
technologies
- current, strong need
Follow-on markets potentially include solar/wind installations,
utilities, home remodelers and business facility upgrades.
The PPSI MESA can accelerate the upcoming energy market growth
and control a large portion of the market due to its unique
integration capabilities and PPSI's focus on owning the space
between the customers and component manufacturers.
===
Jeff Adams
Peninsula Power Systems
650-654-4148
jbadams@penpsi.com
